To sell a service or a product successfully, a true passion to serve is mandatory.
Therefore, to become useful for the society, physios too, need to evolve their ‘sense‘ of service. The way this evolution takes place, it positions their reputation in the market accordingly.
Courtesies, communications, transactional accountabilities and therapeutic technologies are never the true criteria to get them labelled as a ‘professional’. These are instead the mandatory deliverables, expected without saying, along with the paid physio services.
As service providers, physiotherapists, who are limited within such deliverables and claiming to ‘care’ for their clients, can be considered as ‘synthetic‘ professionals, as they’ve got nothing human attached to their work.
On the contrary, the ‘real ones‘, are different.
They genuinly respect their clients and are thankful to them, from the depth of their hearts, for the opportunity to serve.
They seek to know the person inside their clients first, before treating them.
They uphold respect for their clients’ cultural beliefs and practices, to the best possible extent, throughout their physiotherapy program.
They consistently monitor, analyze and question the design and outcomes of their own therapeutic programs and credit all the successes to their concerned clients’ sincerities and efforts only.
Which one kind of physiotherapist will you evolve to be- the synthetic one, or the real one- in 2026?
Explore upcoming non-clinical webinar series, being organized by Physical Rehab Events.
Physical Rehab Events, the indiawide non-clinical initiative for physiotherapists, occupational therapists, prosthetists and orthotists, by Start Exercises Physiotherapy Services, New Delhi, wishes you great learnings, earnings and growth in the new year.
(*illustrative AI image created with Google Gemini and modified for this post)
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