I’m still flowing through the entrepreneurial enthusiasm of physiotherapists, who participated in my non-clinical workshop at Mumbai and Pune, in the last two days!

From among all the wonderful interactions which I had during the event, the one below surely wins a mention here:

“I understand the math which you showed us Sir, but if calculating the exact cost of delivery per session is so crucial for private practicing physios, why has it never been a norm in India? For decades, senior physios have just matched the neighborhood physio’s prices, or at the best, matched the paying tendencies of the target population around their practice.”

“That’s an amazingly right question to ask. It’s not that they couldn’t have done it, but the service ecosystem actually never created any need or, better to say, any sustained compulsion for it. In my opinion, there can be three strong reasons for this gap:”

1. “First, in India, our physiotherapy curriculum is clinical-heavy. We are taught to treat the patient, not the practice. We graduate knowing the origin and insertion of every muscle, but not the difference between revenue and profit. You can’t practice a norm you were never taught.”
2. “Second, twenty years ago, a private practice often meant a treatment table in a spare room or mostly home visits. The capital investment was low. When your expenses are negligible, you can survive on arbitrary pricing. Today, you are renting commercial space in a metro city and buying lasers and shockwaves. The financial stakes have changed, but the mindset hasn’t.”
3. “Third, culturally, we struggle to put a price on care. There is a fear that calculating profit makes us ‘greedy’ rather than ‘sustainable.’ We confused charity with bad math. The seniors survived because competition was low; you need to calculate because you are fighting for sustainability in a saturated market.”

“So, it wasn’t a norm because survival was easier back then?”

“Exactly, yes. Previously, pricing was a guess. Now, it must be a science. If you don’t calculate your service price based on real components, you are subsidizing your patients out of your own pocket.”

Quite energized, I’m now looking forward to meet ignited minds at my upcoming Delhi schedule, on Sun, 14 Dec 2025, 10 am to 6 pm.

If you are a private practicing physiotherapist in Delhi-NCR, or are aspiring to be one soon, then this is an authentic and powerful workshop for you.

The enrolment ticket will discontinue after 10 enrolments:

https://pages.razorpay.com/sepsnswksp

All rights are reserved with Start Exercises Physiotherapy Services, New Delhi.

(*illustrative image created with Google Gemini)